Algonquin College - Graduate Programs

Graduate Programs
1385 Woodroffe Avenue
Ottawa, ON
Canada K2G 1V8

Brand Management (Graduate Certificate)

Program Information
Faculty: School of Media & Design
Degree: Certificate
Field of Study: Advertising
Description This one-year Ontario College Graduate Certificate program prepares students for a career in the dynamic field of brand management. Branding is a globally-recognized, specialized function of marketing communication. This intense and hands-on program is created and taught by leading industry experts. Students acquire tools, strategies and develop business savvy to drive success around a company`s most precious asset - the brand - in the global, digital and socially-conscious marketplace. Students build brand equity through managing strategic, integrated promotional campaigns from conception to delivery. To measure campaign success, students identify, create and use brand metrics and tracking tools. Development of leadership and strategic thinking is a major focus throughout the program. Managing a brand in the world`s emerging economies, and building and leveraging a socially responsible brand is another key area of concentration. Other areas include using and measuring social media brand channels and evaluating brand design elements. During the course of this program, students use a variety of learning formats including case studies, classroom, online study, group work and practical industry-related experience. Employment opportunities in the area of brand management continue to grow nationally and internationally. Graduates may find employment in private, public and non-profit settings in industries, such as advertising, retail, services, information technology, telecommunications and manufacturing.
Website: Brand Management (Graduate Certificate) at Algonquin College - Graduate Programs
Length: 1 Year(s)
Cost per year:
Test Scores:
  • International English Language Testing System (academic or immigration) [min. 6.5] or Test of English as a Foreign Language (Internet Based) [min. 88]

Applicants with International transcripts must provide proof of the subject specific requirements noted above along with proof of either: IELTS-International English Language Testing Service-Overall band of 6.5 with a minimum of 6.0 in each band; OR TOEFL-Internet-based (iBT)-overall 88, with the minimum in each component: Reading 22; Listening: 22; Speaking: 22; Writing: 22.

Additional Admission Requirements:
    Ontario College Diploma, Ontario College Advanced Diploma or Degree. Applicants must have successfully completed at least one introductory marketing course from a recognized university or college.

    * We make every attempt to provide accurate information on prerequisites, programs, and tuition. However, this information is subject to change without notice and we highly recommend that you contact the school to confirm important information before applying.

    Last Updated: December 25, 2018