Algonquin College - Graduate Programs

Graduate Programs
1385 Woodroffe Avenue
Ottawa, ON
Canada K2G 1V8

Marketing Research and Business Intelligence (Graduate Certificate)

Program Information
Faculty: School of Business
Degree: Certificate
Field of Study: Marketing Research
Description This Ontario College Graduate Certificate program can launch your career in the dynamic, fast-changing and growing marketing research industry. Students learn to investigate how people think, how and why people purchase products and services and what motivates people to behave the way they do. The program provides students with the employable skills to conduct marketing and opinion research in the public, not-for-profit and private sectors and on the international scene. The curriculum emphasizes the marketing research process including: research design; questionnaire construction; moderator`s guide construction; data collection; basic and intermediate statistical analysis and interpretation; and report writing and presentation skills. In addition, students become familiar with the scientific method of hypotheses testing and reaching conclusions to solve business problems. Students are exposed to current and emerging techniques in marketing research.
Website: Marketing Research and Business Intelligence (Graduate Certificate) at Algonquin College - Graduate Programs
Length: 42 Week(s)
Cost per year:
Test Scores:
  • International English Language Testing System (academic or immigration) [min. 6.5] or Test of English as a Foreign Language (Internet Based) [min. 88]

Applicants with International transcripts must provide proof of the subject specific requirements noted above along with proof of either: IELTS -International English Language Testing Service-Overall band of 6.5 with a minimum of 6.0 in each band; OR TOEFL-Internet-based (iBT)-overall 88, with the minimum in each component: Reading 22; Listening: 22; Speaking: 22; Writing: 22.

Additional Admission Requirements:
    Ontario College Advanced Diploma (minimum three years) or Bachelor`s Degree. Typical specialties include: business, marketing, psychology, sociology, anthropology, political science, history, tourism, communications, economics, law, education and engineering.

    * We make every attempt to provide accurate information on prerequisites, programs, and tuition. However, this information is subject to change without notice and we highly recommend that you contact the school to confirm important information before applying.

    Last Updated: December 25, 2018