Algonquin College - Graduate Programs

Graduate Programs
1385 Woodroffe Avenue
Ottawa, ON
Canada K2G 1V8

Marketing Management (Graduate Certificate)

Program Information
Faculty: School of Business
Degree: Certificate
Field of Study: Marketing/Marketing Management, General
Description This one-year Ontario College Graduate Certificate prepares students to thrive in a career in the field of marketing. Students analyze consumer attitudes and behaviours in regards to products and services in a rapidly changing world. Through a creative, flexible and customer-focused approach, students develop an understanding of both domestic and international marketing issues. Using a variety of learning formats the program is delivered over two 15-week levels. Students act as consultants and complete an industry project where they apply, in a real-world situation, their knowledge and skills to develop a marketing plan and strategy for a local organization. Among other topics, students develop a critical understanding of the competitive and customer-oriented demands of a business, its product and service operations, as well as its marketing processes and resources. Students acquire creative, procedural and critical marketing expertise to generate, implement and evaluate marketing programs to satisfy customer requirements.
Website: Marketing Management (Graduate Certificate) at Algonquin College - Graduate Programs
Length: 1 Year(s)
Cost per year:
Test Scores:
  • International English Language Testing System (academic or immigration) [min. 6.5] or Test of English as a Foreign Language (Internet Based) [min. 88]

Applicants with International transcripts must provide proof of the subject specific requirements noted above along with proof of either: IELTS-International English Language Testing Service-Overall band of 6.5 with a minimum of 6.0 in each band; OR TOEFL-Internet-based (iBT)-overall 88, with the minimum in each component: Reading 22; Listening: 22; Speaking: 22; Writing: 22.

Additional Admission Requirements:
    Ontario College Diploma, Ontario College Advanced Diploma or Degree. It is recommended that applicants have some foundation in marketing, i.e., at least one postsecondary course or some business-related experience.

    * We make every attempt to provide accurate information on prerequisites, programs, and tuition. However, this information is subject to change without notice and we highly recommend that you contact the school to confirm important information before applying.

    Last Updated: December 25, 2018