Wilfrid Laurier University - Lazaridis School of Business and Economics

School of Business & Economics
75 University Avenue West
Waterloo, ON
Canada N2L 3C5

Management: Marketing

Program Information
Faculty: School of Business and Economics
Degree: Doctorate
Field of Study: Marketing/Marketing Management, General
Description The Marketing field in Laurier’s PhD in Management program offers you the opportunity to conduct research on contemporary topics of theoretical and managerial significance. Our areas of specialization include consumer behaviour, innovation, marketing strategy, brand management, and services marketing. We welcome applications from those with education and/or experience in business and marketing or a relevant field such as psychology and economics. Our program centres on theory development, empirical analysis, and developing managerially relevant knowledge. It builds on core theories from marketing and other disciplines (including psychology, economics, and decision sciences). You will have the opportunity to acquire a broad range of methodological skills including experimental design, surveys, qualitative research, and quantitative modelling. Our focus is to hone your research skills both through course work and by actively collaborating with you in new or ongoing research projects.
Website: Management: Marketing at Wilfrid Laurier University - Lazaridis School of Business and Economics
Length: 4 Year(s)
Cost per year:

Cost per year is for the 2017-2018 academic year.
Test Scores:
  • Graduate Management Admission Test [min. 650] or Graduate Record Examination [min. 305]
  • Test of English as a Foreign Language (Internet Based) [min. 89] or International English Language Testing System (academic or immigration) [min. 70] or Canadian Academic English Language Assessment [min. 70] or Test of English as a Foreign Language (Paper Based) [min. 573] or Michigan English Language Assessment Battery [min. 90]
Additional Admission Requirements:
  • Letter(s) of Reference
  • Resume/Curriculum Vitae
  • Statement of Research Interests
  • Work Experience
Applicants are required to have a master’s degree in business or related field with a minimum B+ standing.

* We make every attempt to provide accurate information on prerequisites, programs, and tuition. However, this information is subject to change without notice and we highly recommend that you contact the school to confirm important information before applying.

Last Updated: November 30, 2017