School of Business
3 - 23 Business Building
Canada T6G 2R6
||School of Business
|Field of Study:
||Marketing/Marketing Management, General
||Marketing, in the broadest sense, encompasses the entire system for bringing goods and services to actual and potential users. It includes understanding customer desires and designing, distributing, and informing potential customers of the means to satisfy these desires. Research in marketing may examine how a market operates from a socioeconomic view or it may study how consumers (either individual or institutional) respond to the marketing activities of suppliers. This, in turn, leads to questions of how to manage these activities to better serve suppliers or the community as a whole.
The study of buyer behavior includes modeling individual and group perceptions, preferences, judgments, and choices. Research in marketing management may focus on product and service design, sales response function modeling, marketing strategy, pricing, measuring the effectiveness of communications efforts, and incentive and control mechanisms for managing channel relationships. Marketing research methods seek to improve study design as well as data collection and analysis to further organizational objectives.
||Marketing at University of Alberta - School of Business
|Grade for Entrance Previous Year (%):
- Test of English as a Foreign Language (Internet Based) [min. 88] or Test of English as a Foreign Language (Paper Based) [min. 550] or International English Language Testing System (academic or immigration) [min. 6.5]
Applicants must have three letters of reference evaluating an applicant's capability for original research, as well as a statement of purpose identifying potential thesis supervisors and topics of research interest.
|Additional Admission Requirements:
- Letter(s) of Reference
- Statement of Research Interests
* We make every attempt to provide accurate information on prerequisites, programs, and tuition. However, this information is subject to change without notice and we highly recommend that you contact the school to confirm important information before applying.
Last Updated: July 16, 2015